Why does everyone love to see their own initials on an item? Perhaps, because we all grew up with Calvin Klein's name on our underwear! Whenever you see something monogrammed or engraved with your name or initials, you know that the item was chosen with only you in mind. This is not something that was re-gifted from someone else. This was not a spur of the moment choice made with little prior thought. This is something that the person took the time and energy to choose especially for you and you only. There was an actual effort made in choosing this gift and it shows when the gift is monogrammed or engraved. You also tend to savor the items that have your personal stamp on them. It tends to mean more to you, and you will most likely enjoy showing it off. We're a society that moves quickly. Things that do take time are more important and precious because the very elusive factor of time was put into it. A wallet or
briefcase can be purchased anywhere. But, when that wallet or briefcase has your initials monogrammed on it, it becomes "yours" and yours alone. It is instantly more important and more valuable. The same with a pen. There's a million pens out there. But how many of them are engraved with your name or initials? And if you leave your pen somewhere, the person who picks it up is more likely to return it to you. After all, it's of no use to anyone else with your name or initials on it. Monogrammed and engraved items belong exclusively to the one's who have their initials on it.
Corporate gifts are popular with companies because they have been personalized with the company name or logo. Having the logo on the item gives the item more importance. When you also put the recipients name or initials on the gift, then you really see the appreciative looks and comments. Personalizing does make an item more special and definitely more important, and we realize personalizing like monogramming and engraving is obviously for very special people.
